SWOT & Market Analysis
Market Analysis
Market Trends
The market for child transportation services is driven by the growth in the economy, increase in birth and the increase in consumer spending – in essence, as the general economy of the country grows, more people will have the financial resources needed to patronize private child transportation services. Fortunately, overall, the American economy has been doing consistently well over the last few consecutive years.
Our profitability within this industry will depend on effective recruiting, marketing, and networking approaches. This includes leveraging information technology (IT) market our business and track our vehicles. Our trendy mobile IT application will highlight our recruiting events and networking and marketing approaches. Our company’s leadership and management teams will work in collaboration to ensure that we are successful in these areas.
Our profitability within this industry will depend on effective recruiting, marketing, and networking approaches. This includes leveraging information technology (IT) market our business and track our vehicles. Our trendy mobile IT application will highlight our recruiting events and networking and marketing approaches. Our company’s leadership and management teams will work in collaboration to ensure that we are successful in these areas.
Our Target Market
The target market for our transportation services are students in grades K-12 from varying social and economic backgrounds. Dream Team Transportation will work towards providing services, reliable and comfortable vehicles that will help us reach out to our target market.
These are (4) four categories of clients that we intend marketing our business to;
- Households and families which include students in grades K-12.
- Public & Private schools across the Tri-State area.
- Daycare Centers
- Tri-State area Health & Social Services Departments
Our Competitive Advantage
This industry is indeed a prolific and competitive industry. Clients will only patronize our services if they know that you can help them provide reliable, safe, and comfortable transportation for their children. Dream Team Transportation comfortable and reliable fleet of vehicles, a team of highly qualified professionals who will work with our clients to achieve their aims of enrolling in our pupil transportation service, and lastly our fees and membership packages will be among the best in the area. Importantly, our employees will be well taken care of, and their compensation package will be competitively based within our industry category. Finally, our internships, networking, and marketing approaches will help us build a strong foundation within the communities that we serve.
Marketing and Sales Strategy
Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals and objectives of the organization. All that we do will be geared towards creating new market channels, increasing brand recognition and our reputation. We will leverage on improving on our services to ensure that we win new clients and retain old ones.
Our unique selling proposition is that we are well-positioned, and people can easily access our team; our prices are affordable, and we have a complete package for families, schools, and other organizations.
Marketing and sales strategies that we will adopt include:
- Advertise Dream Team Transportation on local TV and radio stations.
- Promote our transportation services online via our official website and all available social media platforms.
- Print out flyers and business cards and strategically place them in offices, libraries, public facilities, and public transportation stations.
- Adopt a direct mailing coupon marketing approach.
- Position our signage / flexi banners in strategic locations across the Tri-State area.
- Introduce our transportation services by sending introductory letters alongside our brochure to religious organizations, schools, corporate organizations, households, and key stakeholders throughout the Tri-State area.
Sustainability and Expansion Strategy
The Sustainability Plan for Dream Team Transportation includes ensuring that we continue to make available a wide range of reliable and comfortable school vehicles, deliver quality services, improvise on how to do things faster and cheaper (agile).
We are not going to relent in providing conducive environment for our workers, including the required trainings that will help them always deliver excellent services. We are quite aware that our clients are key components to the growth and survival of our business; hence we are going to continuously engage them on recommendations to serve them better.
Dream Team Transportation will ensure that a strong foundation, processes, and policies are developed and implemented to assure that our staff’s welfare is always at the forefront of our operations strategy. Our company’s corporate culture will be designed to drive our business to greater heights – training and re-training of our workforce is at the top of our priorities.
